Mission Statement
VALUES:
– The combination of a Crook and Sword carries profound meaning to us. Embracing the duality of life, our brand is a testament to the compassion and strength that resides within each of us.
– As champions of personal responsibility dedication to faith and family are the cornerstones of our identity. We believe that individual growth not only fulfills us but reverberates through our communities, fostering a collective prosperity.
SYMBOLISM:
– The shepherd’s crook embodies the concept of self-mastery and mentorship. It represents the idea that one should prioritize inner control and rational guidance in dealing with situations and challenges.
– On the other hand, the sword represents self-discipline, mental clarity, and the ability to confront challenges with direct action. The sword, as direct confrontation, should be employed sparingly.
– The symbolism of the shepherd’s crook over the sword conveys the philosophy of approaching life with a calm and rational mindset, seeking first to master oneself and guide actions with wisdom, and resorting to confrontation only when necessary.
MISSION:
– Our mission is to empower individuals to embrace personal responsibility with humble strength, forging harmonious connections that uplift both self and society. Join us on the journey of personal transformation and community impact.
Founder: Spenser Cox
Hello, I’m Spenser Cox, and I’m the Founder of Crook and Sword Apparel alongside my wife, Co- Founder Ashley Cox. Our journey together spans over 17 years of marriage and has blessed us with two wonderful children. For the past 15 years, I’ve proudly served in the active duty military.
At Crook and Sword, our vision is simple yet profound: to create a community of like-minded individuals committed to personal growth, improvement, and community building. We understand that life’s balance is often delicate, and we believe that maintaining it is essential for the well-being of society as a whole.
Our brand name, Crook and Sword, symbolizes the timeless concept of balance, akin to the yin and yang. In today’s world, it’s easy to forget the intricate harmony required for a society to thrive. Crook and Sword serves as a reminder that in life, we must find equilibrium. Leaning solely on the crook leaves one vulnerable, while relying too heavily on the sword brings its own risks.
We invite you to join the Crook and Sword Community and take up the mantle of both shepherd and warrior, in whatever form that means to you. Our mission extends to every aspect of life, and together, we can empower ourselves and our communities to reach greater heights.
Thank you for being part of our journey.
Spenser Cox
Co-founder, Crook and Sword Apparel
Co-Founder: Ashley Cox
Hiya, I’m thrilled to also introduce myself as you join myself and Spenser on our journey with our vision of Crook and Sword. As Co-Founder of Crook and Sword I’ve been fortunate to co-create a venture that symbolizes the intersection of strength and grace, echoing the very essence of the Ying and Yang. This symbolism embodies our vision for life – an intricate balance of steadfast resilience and nurturing compassion.
In addition to this journey, I proudly wear the hats of devoted mother to two incredible kiddos and wife to Spenser an active duty military member whom I’ve been able to share my life with for the past 19+ years. These rolls enhance my perspective by blending the determination seen at Crook and Sword with the love and care crucial in family life.
I invite you to embrace the spirit of Crook and Sword in to your own life – a testament to the harmony we can chive when we fine the right equilibrium between strength and compassion.
Ashley, Co-Founder Crook and Sword
Family
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